Eric Weber

In today's dynamic business landscape, I serve as a strategist, blending creativity with logic to build bridges between brands and their audiences. My work goes beyond navigating market complexities; it's about creating resonant stories, empowering strategies, and lasting connections. Central to my ethos is the belief in the power of brands to drive change and foster growth.

With over twenty years of experience, I've crafted narratives and strategies for globally recognized brands across various sectors, from the joy of popcorn to the intricacies of healthcare. My focus isn't on the brand's size but on the depth of our connection. Whether working with startups or multinationals, my approach is holistic, strategic, and creatively relentless.

Empathy, curiosity, and active listening are the cornerstones of my methodology. I utilize a suite of strategic tools to uncover opportunities and define brand identities, ensuring each project is a deep dive into the brand's essence, leading to a clear and impactful future path.

What distinguishes my work is my commitment to collaboration. I believe in the power of uniting teams, clients, and customers around a shared vision, fostering a culture of innovation where every idea and voice contributes to transformation. This collaborative spirit is where real change begins, impacting not just businesses but the broader community.

Team Member Headshot
Brand Strategy
Strategic Planning
Campaign Activation

work portfolio

Have a look at the work that Eric has participated in with Textile.

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