3D Product Design
Logo Design
Print Collateral
Brand Refresh
Refreshing Sun Dogs 22º: A THC Beverage Brand Reimagined
Infusing Creativity into Can Design
When the Minnesota-based THC beverage company Sun Dogs 22º sought to elevate their brand, they turned to us for a design overhaul that matched the vibrancy of their products.
Beginning with the sleek can design for the original Purple Lemonade flavor, Textile's creative team set out to not only refresh the can art but also to infuse each element with the spirit of innovation.
The introduction of a "Made in MN" icon and a refined badge logo marked the beginning of a design journey of forward-thinking aesthetics.
Crafting Flavorful Visual Stories
The launch of new flavors Strawberry Limonada and Sweet Tea presented an exciting challenge: to create beverage can designs that visually represented the essence of each flavor.
Through meticulous design exploration, Textile crafted icons that captured the essence of Sun Dogs 22º's expanding flavor palette. The result was a collection that celebrated the unique identity of each flavor, inviting consumers to explore the range through a visual tasting experience.
Elevating Brand Presence with 3D Renderings & Logo Refinement
To further amplify Sun Dogs 22º's market presence, Textile produced high-end, to-spec 3D can renderings for use across digital platforms and promotional materials.
Recognizing the need for a cohesive brand identity across all product lines, the team also undertook the redesign of the 10mg can art, ensuring visual synergy with the existing 5mg offerings.
The logo refinement process introduced the distinctive Sun Dogs 22º name with the inclusion of 22º, embodying a refreshed brand direction that resonates with both new and loyal customers.
Amplified Visibility with Posters & Sell Sheets
To complement the revamped product line, Textile extended its creative expertise to the realm of marketing materials, designing captivating art for posters and sell sheets.
These materials, crafted to be distributed by sales representatives, showcased the full spectrum of Sun Dogs 22º’s flavors in a visually compelling format.
This strategic move not only amplified the brand's visibility but also armed the sales team with the tools needed to engage retailers and consumers alike, ensuring that every interaction was an opportunity to tell the Sun Dogs 22º story.
From can design to logo refinement, every aspect of the project was tailored to illustrate the unique qualities of the Sun Dogs 22º brand, positioning it as a leader in the burgeoning THC beverage industry in Minnesota.
