Brand Re-Design
Brand Strategy
Marketing & Communication Strategy
Brand Guide & Brand Platform
Website Design & Development
Inbound Marketing & Demand Generation
Collateral & Tradeshow Design
CRM Strategy & Implementation
CPQ integration (Configure/Price/Quote)
Sales Enablement Strategy, Implementation & Support
Direct Mail Campaign Design & Implementation
Business Growth Strategies & Consulting
Amplifying PTG's Brand: A Symphony of Strategy and Design
Diagnosing the Dilemma: Revitalizing a Veteran Brand
Promotion Technology Group (PTG), a renowned A/V integrator with over 30 years in the business, faced a paradox.
Despite their success and expansive service range across North America, potential clients still questioned their ability to deliver state-of-the-art interactive video displays. Recognizing the need for a brand refresh and a strategy to foster new sales leads, PTG turned to us for a comprehensive solution.
Crafting a Brand and Sales Revival
We delved deep into PTG's world, embarking on a mission to rejuvenate their sales and operations systems, revamp their brand strategy, and enhance their visual identity.
Our collaborative efforts aimed to modernize their look and feel and reposition PTG for national brand recognition. By revamping their website, we set the stage for a dynamic showcase of their capabilities and a robust marketing and campaign strategy to spotlight PTG’s industry leadership.
Harmonizing Brand Presence & Lead Generation
The relaunch of PTG's website in 2018 marked a pivotal moment, introducing a new era of brand interaction through regular blog posts and engaging downloadable content.
This strategic content curation led to a significant increase in email capture and lead generation. By optimizing the site for demand generation and organizing PTG’s service verticals, we ensured a seamless user experience, highlighted by customer success stories and glowing testimonials.
Elevating Sales and Marketing Synergy
The newly defined brand strategy and digital presence empowered PTG's sales team with efficient tools to enhance their selling capabilities.
Extending the refreshed design palette across all sales, trade show collateral, and customer communications solidified PTG's market position. This unified brand appearance distinguished PTG from competitors, confirming its status as a premier nationwide A/V service provider.
Through strategic design, marketing expertise, and targeted sales enablement, PTG now boasts a sleek, cohesive brand identity that echoes their commitment to innovation and customer satisfaction.
Our ongoing partnership continues to fuel PTG’s growth, demonstrating the power of a well-orchestrated brand strategy in harmonizing corporate identity with market demands.
