Product & Brand Strategy
Branding & Logo Design
Direct Mail Campaign Design
Business Card & Collateral Design
Signage Design
Tradeshow Design
Packaging Design
Illuminating Machine Age Lamps: A Fusion of History and Innovation
Crafting a Unique Brand Identity
Machine Age Lamps, renowned for blending historical aesthetics with contemporary design, presented us with a unique challenge: to forge a brand identity as distinctive as their creations. Working closely with Shawn from Machine Age Lamps, our journey began with distilling the essence of their artistry into a brand that speaks volumes about their unique style.
This partnership was not just about brand creation but about telling a story that resonates with both the artistry and the audience seeking to incorporate these unique pieces into their lives.
Bridging Art with Modern Marketing
Our collaboration extended beyond the initial branding to strategic marketing, particularly for events that showcase the growth and evolution of Machine Age Lamps. The synergy between the antique allure of Edison-style lighting and modern craftsmanship required a nuanced marketing strategy.
We embraced this by developing a brand presence that serves as a beacon for those fascinated by the seamless integration of art into everyday life. The brand identity that Lori developed is a modern expression of their art. It is an inspiring, modern approach to antique industrial lighting.
Our goal was to capture the mystique of Machine Age Lamps' products, creating a compelling narrative that draws customers into their enchanting world.
A Spectrum of Design Services
The brand identity for Machine Age Lamps was just the beginning. We expanded our collaboration to include an array of design services, each tailored to highlight the brand's unique positioning.
From direct mail campaigns that touch the tactile senses to business card and collateral design that carries the brand's ethos, every element was designed to intrigue and invite.
Signage and tradeshow designs were crafted not just for visual appeal but to narrate the brand's story, while our packaging design ensured that the unboxing experience was as extraordinary as the products themselves.
Lighting the Way Forward
As Machine Age Lamps continues to illuminate spaces with their functional art pieces, our role as their strategic branding and marketing partner evolves. The brand identity and marketing strategies we've developed together are more than just promotional tools; they're an extension of the artistry that Machine Age Lamps embodies.
It's a partnership built on mutual inspiration, and together, we're setting the stage for Machine Age Lamps to shine brighter in the marketplace, inviting customers to bring a piece of history and innovation into their homes.
This refreshed case study highlights the journey of bringing Machine Age Lamps’ vision to light, demonstrating how strategic brand and marketing efforts can enhance and propel an artisan's craft into the spotlight, creating a bridge between the echoes of the past and the rhythm of the modern world.
Where Art Meets Life!
Beyond creating the look and feel of their brand identity, we love being the go-to team for Machine Age Lamps. The entire experience that we helped them create tells a story—a story that customers can't wait to bring into their own homes.
