Brand Identity Enhancement
Color Palette Refinement
Photographic Style Guide Consultation
Supplemental Graphics Development
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Enhancing and Standardizing The Bank of Elk River's Brand Identity
Analyzing Existing Brand Assets and Refining Color Palette
Textile collaborated with The Bank of Elk River to enhance and standardize their brand identity, ensuring consistency across all visual elements. Textile began the process by thoroughly analyzing the bank's existing brand assets, including their logo, which they retained for the project.
Textile worked closely with the client to refine and finalize color palette revisions to establish a cohesive visual language. This involved carefully selecting colors aligned with the bank's identity and values while considering their effectiveness across various media and applications.
Providing Expert Consultation on Photographic Style and Supplemental Graphics
A portion of the project was dedicated to identifying and providing consultation on photographic style and supplemental graphics.
Textile conducted several rounds of review, offering expert guidance on effectively using imagery and graphic elements to reinforce the bank's brand message and create a consistent visual narrative.
Extending Brand Reach through Cash Card Art, Merchandise, and Swag
In addition to the core brand standards, Textile proposed designs for cash card art, merchandise, and swag. These designs aimed to extend the brand's reach and create memorable, tangible experiences for the bank's customers and employees.
Throughout the project, Textile maintained open communication with The Bank of Elk River, ensuring every decision aligned with their goals and vision.
Our collaborative approach and attention to detail resulted in a comprehensive set of brand standards that effectively capture the bank's unique identity and position them for continued success in the evolving financial services landscape.
