Brand Identity Development
Logo Design
Signage Design
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Revitalizing Anderson Lakes Animal Hospital: A Tale of Community and Care
Crafting a Fresh Identity
In the heart of Eden Prairie, Minnesota, Anderson Lakes Animal Hospital exemplifies compassionate care for pets and their owners. But as the clinic prepared to transition to a new location, Dr. Ginger Zieman, the clinic's owner, saw an opportunity for a revitalized identity.
The goal was clear: create a brand that felt not only modern and refined but also deeply connected to the local community.
Navigating the Rebrand Journey
In close collaboration, we joined forces with Dr. Zieman on a journey of creativity and partnership. Multiple rounds of brainstorming and iteration led to the creation of a new logo, one that seamlessly integrated elements of nature synonymous with Eden Prairie's landscape.
The incorporation of a grass motif, inspired by the city's logo and its surrounding wetlands, served as a symbol of the clinic's roots and commitment to its community.
Turning Vision into Reality: The Signage Transformation
With the logo finalized, attention turned to the clinic's physical presence. Textile spearheaded efforts to ensure that the new identity would not only enhance the clinic's interior but also shine attractively on its exterior.
Collaborating with the property landlords, contractors, and our signage expert (Mathey Signs), Textile navigated the complexities of permits, specifications, and material selection.
We worked through several options of materials, finishes and sign build-outs to arrive at the best possible solution for this beautiful, modern office building. The sign needed to work with the look and feel of the office park, be easy to read by day and by night, and be constructed of low-maintenance long-life materials.
The result? A stunning exterior sign that seamlessly blended with the modern aesthetics of the office park while ensuring visibility and legibility day and night.
Crafted from durable, low-maintenance materials, the sign is a symbol of Anderson Lakes Animal Hospital's commitment to quality and care.
A Testament to Trust and Community
For Lori and Spencer, longtime patrons of Anderson Lakes Animal Hospital, the rebranding journey was more than just a visual transformation—it was a reaffirmation of trust. Having entrusted their beloved pets to the clinic's care for over 15 years, their endorsement of both the doctors and staff spoke volumes.
As the partnership between Textile and Anderson Lakes Animal Hospital continues to thrive, it serves as a powerful example of the impact of collaboration, creativity, and community.
In revitalizing a beloved local brand, we've not only crafted a fresh identity but also strengthened the bonds of care and compassion that lie at the heart of Anderson Lakes Animal Hospital.
